Easily manage your SEO with features such as auto-updating xml sitemaps that you can submit to to major search Engines such as Google, Bing and Yahoo. A daily feed of all content within website is produced for maximum exposure in the search engines, and this feed also includes catalogues and products if yours is an eCommerce website. The Business Catalyst system encourages and generates SEO friendly URLs for all parts of the website including catalogues, and product names are used in URLs to maximize search engine friendliness.
Customize granular permission levels for a user and role and create your corporate taxonomy and assign content to various categories for easier publishing. The database is customisable and extensible so as to suit your business better.
In Business Catalyst, you have the ability to create and build business workflows to automate query follow-ups. You can create single or multi-step workflows and have the option to be notified via Email or SMS. SLA's (Service Level Agreements) are easy to setup and you can also set duration and reminders for every step of the workflow. You can set escalation rules to enable 3rd party notifications to notify customers as you internally progress through a workflow, and workflows can be applied to customer enquiries, orders, bookings as well as for content approval.
Choose from a variety of pre-designed newsletter templates and send one-off or loyalty based campaigns. The on-board email marketing analytics go beyond open rates and bounces by giving you a more detailed look at recipient actions. There is ability for you to dice and slice your customer-database for better targeting and results. There are facilities to increase email deliverability and reduce spam too.
One-off emails can include automatic birthday loyalty campaigns, for instance, an email to automatically say happy birthday to a customer. Other anniversary based campaigns can be based on previous holiday purchase automated reminder in 6-months or 12-months to re-order or check customer satisfaction. You can also setup multi-part email newsletter serie, for example, if a person signs up, they can receive the first email, then email 2 a few days later, email 3 a few days after that and so forth. Newsletters can be HTML or text too.
Track the open rate of HTML emails and links clicked plus customer actions, for example, customer made a purchase, customer made an enquiry and so forth. Track customer unsubscriptions from your campaigns trough a live feed and sophisticated customer reporting framework which allows you to filter on any system or custom field. Reports can be save and exported to Microsoft Excel for further analysis.
Grow your database every time your customers subscribe or interact with your website. You can centrally manage your members and email subscriptions plus have access to a full history of past campaigns sent to each person including open rates, actions taken and links clicked. Increase your sales by utilizing up to five anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis.
Business Catalyst gives you the ability to create an unlimited number of email lists for better market targeting. You can easily add a subscription box to any web page to allow customers to subscribe to your newsletters and you can also customise the landing page customers see after subscribing to your list, or the auto-responder email sent to new subscribers after they subscribe. The double opt-in mechanism allows for you to be notified via email every time a customer subscribes to a list.
Build any number of customer enquiry web forms and easily add your web forms to a webpage and use customizable business workflows to setup notifications via email or SMS when customers enquire.
POP3 email capabilities. Use with Outlook or any other popular email program. There is a web mail interface available to if you for quick access. Each mailbox has unlimited aliases and you can set up a catch-all address. there's also out of Office auto responder provisions and mail forwarding
Update your site quickly and easily. View your website just like you would in the browser- and actively edit the content as you go. Just point, click and edit your pages, with full access to the W3C standards HTML code that our web-developers create.
Our web-design team will create site-wide templates for you so you can maintain your professional look and feel on every additional page you create.
Don’t let your business be left behind. Our CMS will allow you to create and control an unlimited number of blogs, forums, and RSS feeds. Keep your website's visitors up to date with your business, and keep your business up to date with their ideas and comments.
Once we have developed your website, you will be able to secure any part of it, assigning your website members unique usernames and passwords to get access. You also have the option of selling access to your member-areas on a subscription basis.
Don't let our low-prices/ affordable website-design fool you! You will get a silicon class website with a superb CMS, and SEO that you can handle by yourself, eliminating the need to spend tons of money on SEO professionals. With our CMS, the only limit is your imagination!
Once we have designed your website, you will be able to create an unlimited number of products and organise them in catalogues. You can even sell downloadable eProducts if you choose to.
Every website visitor who interacts with your site has their details automatically captured into your integrated CRM system. Keep a history of online orders and actions, run loyalty programs based on segmented customer lists, or link targeted Email Marketing to these specific segments.
Out of the box shipping integration with FedEx, USPS and DHL allows you to cater to a wider market. Offer your customers a range of payment options, with support for a growing list of payment gateways.
Search engine friendly URLs mean that your business and online store can be found with ease. Search Engine Optimization will be a breeze, with all URLs containing the product or catalogue name and automatically generated Google Sitemaps XML files.
Powerful on-board analytics and reporting tools allow you to measure the popularity of products, shopping cart abandonment rates and much more, so you know exactly how your Online Store is performing and why. You also have the option of having plug in the additional power of Google Analytics.
With integrated customer relationship management built-in, every interaction your website's visitors have with your business is logged, building their unique profile and history. You can also import any existing customer-databases, using Excel spreadsheets.
Your online business has a live feed of customer actions, on your dashboard. Whenever customers open a newsletter, submit a web form, purchase a product and so forth, you can see their action appear in real time on your live feed.
You can automate SMS and email notifications to allocated employees using your CMS, notifying them of important events. Trigger these workflows business-wide, to ensure your online business is always on its feet.
You can edit and sort details, all from one simple to use central interface. Monitor and control cases, orders, access privileges and subscriptions with ease.
Build targeted marketing lists based on information gathered from any part of your online business. This includes past order information, web form submissions, forum membership, blog comments and much more.
Send up to 10,000 emails per month as part of an unlimited number of personalized email marketing campaigns. This means that you can reach out to more customers, for free! Well, the first 10,000.
Set up an automated campaign, delivering a highly-personalized and professional looking email to any potential or existing customer. You can automate a string of newsletters to be sent out at intervals, or even link the delivery to customer specific dates such as birthdays or anniversaries. Our web-design and web-development team will be happy to assist you with designing and setting up your campaigns.
We provide you with a range of free industry and occasion specific templates for your email campaigns, each fully customizable to suit your needs and with full access to the HTML code. So it will only take a few clicks to send a beautiful email newsletter.
Webmosphere designed-websites give you the key metrics, statistics and analytics to understand every facet of your online business. Your easy-to-use Business Dashboard allows you to make quick, smart decisions based on solid information.
You don't need to waste time or money on fiddly codes or add-on applications for your site. Our websites have an integrated reporting system that gives you fully functional analytics capabilities. We can also add the extra power of Google Analytics to your website.
Take a seat in the big chair. Get a complete overview of your online business's performance with a range of charts and reports that you can pull up on demand, showing you who is visiting your site and what they're doing.
When it comes to the big decisions, you need to be informed. Our Business Catalyst powered CMS allows you to make these decisions with confidence, based on solid analytics and reporting.
Let us develop a fantastic website for your business! Talk to us today.